As a result, there are a series of developments that even lead

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zakiyatasnim
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Joined: Tue Jan 07, 2025 4:56 am

As a result, there are a series of developments that even lead

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to sustainability benefits since we need to produce fewer assets because we share products.

For example, we leave a car stopped between 92% to 96% of the time. Imagine if each one of us has to buy a car to be able to move. We would have a higher need for production, and that would consume our natural resources.

From the moment we use the time when the car would be stopped with other people using it, we also reduce the need for natural resources, among many other factors.

One of your roles in the Foundation is to promote the adoption of IOTA by people, groups, and companies. How does the communication for each of these sectors work, since they have different demands?
The communication has to be done on a global level and not only in with bahrain cell phone number list partners and industrial segments.

There is also communication for developers and investors. There is a big share of these stakeholders interested in IOTA working in assets, trading, and investing in the currency. We have to diversify our communication with each one of those niches.

Today, we operate more strongly on social media. We are on Twitter and LinkedIn, and these networks are the first impact source of communication.

After that moment, another type of communication that we develop is more focused on who is really interested. This is done by Discord, a direct communication channel that even includes members of the IOTA Foundation.

We have Discord open, and it has several fronts: technology, research, development, and application of use cases. In this space, we usually engage more in conversations.

Another bridge that has been built in Brazil are events. There are events in the DLT segment itself, in which we present our platform, but there are also niche events.

Another interesting aspect is Content Marketing because, as we sometimes serve on several industrial fronts, we need to create relevant content to attract the interest of these participants.

Thus, they understand that they can use IOTA technology regardless of whether the financial asset is cryptocurrency.

You first worked as an ambassador at the IOTA Foundation and are now a Market Developer. How did the structuring process of Content Marketing go when you started playing this last role?
Our marketing work focuses first on understanding a bit more about the history of people that arrive at the Foundation and what vision they have regarding our subjects.

Simultaneously, as we develop materials for Content Marketing, we also elaborate invitations for interested companies. This material can be, for example, a blogpost promoted in social media.

In these invitations, we explain and talk a little more about technology but not directed to technicalities.

We bring information that focuses on the high level of benefits that this type of application can bring. We also highlight the advantages that the digital platform brings to the business of these stakeholders.

From there, we evolve in the conversation, and more technical details enter in a second moment. We also work with videos within our communication department.
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