Initially, Facebook** and Instagram** were the most effective in targeting. The average cost of advertising in these social networks is 800 rubles. However, the current situation in the country did not allow us to continue working in the same mode. Then it was decided to transfer the campaigns to VKontakte.
2. Development of strategy
The transition to VK, unfortunately, was accompanied by a drop mexico cell phone number list in efficiency. At first, we used interest targeting: "sanatoriums and holiday homes", "business", "family", but it did not bring results. Then it was decided to test the audience by key phrases.
VK results:
CPL (cost per application) – 1133 RUB.
Number of applications: 8
CPC (cost per click on an ad) – 30.75 rubles (516 clicks)
CTR (the ratio of clicks on an ad to the number of impressions, indicates the interest of users or its lack) - 0.58%
CR (conversion of users from those who clicked on the ad to those who left a request) – 1.55%
3. Connecting parsers
A parser is a service for collecting and systematizing information according to specified criteria.
Based on the data about our audience collected by the parser, we decided to expand it. As a result, we focused on groups of state and government organizations and included in the target audience civil servants who choose sanatoriums for their vacation.
VK results:
CPL – 2280.47 RUB.
Number of applications – 7
SRS – 43.14 RUB (370 clicks)
CTR – 0.39%
CR – 1.89%