How to use Facebook Attribution

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Once you have everything set up correctly, you will need to wait a few days for the system to start uploading visit and conversion data and for the first results to appear. Facebook Attribution uses machine learning to function , so the more data you can provide, the better. Facebook recommends waiting at least 30 days before you start using attribution data to make changes to your PPC ad settings and other business decisions. The length of time the system “learns” also depends on the attribution window you plan to use, which can be 1, 7, 14, 28, 30, or 90 days.

If you are not satisfied with the attribution georgia phone number data model or attribution window used, you can change it at any time.

As you delve deeper into Facebook Attribution, you’ll discover additional features, such as the Custom Reports pane, where you can customize the data you want to track. You can use this to track the performance of your marketing channels in detail at different levels.

Individual detailed reports allow you to gain insight into the impact of your recent activities, as well as relative cost per acquisition and efficiency across channels and campaigns.

Attribution models in practice
One of the challenges you will face when using attribution models is the lack of data. Due to GDPR and regulations on collecting visitor data, there can sometimes be issues with collecting the data needed for attribution systems to function properly .

"Facebook Attribution offers a machine learning-based attribution model that can capture many more touchpoint variations that can influence a customer's decision to purchase a product than the most commonly used attribution models today. Unfortunately, it is currently only available for use with Facebook ads data."