What is greenwashing?

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Greenwashing is the marketing strategy of presenting a company's products, services or activities as more environmentally friendly than they really are. It can include false information, visual manipulation and even false environmental certification.

Why is this topic important in today's world?

Faced with the growing challenges of the climate crisis and environmental degradation, sustainable development has become one of the priorities for global action . Governments and international organisations are taking increasingly guatemala phone number data decisive action to reduce the negative impact of human activities on the planet. In this context, the role of companies cannot be overlooked, as their genuine commitment to responsible business practices can make a significant contribution to protecting the environment.

Unfortunately, as consumer awareness of environmental issues increases, some companies are trying to dishonestly take advantage of this trend through greenwashing. False claims of green actions can mislead customers, creating an undeserved reputation for the company, while slowing real change. Such practices not only damage consumer trust, but also impede progress towards global climate goals.