To obtain this information, we can conduct surveys

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Among people in the target audience. Even if the development is internal, that is, for the organization's employees, it is very important to know their profiles as future users of the system. If, on the other hand, it is a redesign of an existing tool, this analysis can be supported by usage statistics of the current version.

Once the necessary data has been gathered, putting it into proper analysis involves Russia Mobile Database creating individual profiles, also known as personas. In this context, persona refers to a profile and not a specific human being. To avoid confusion, in this article we will refer to this concept as a “user profile.” Defining user profiles is a great tool for landing the results of the target audience analysis.

Definition
To create a user profile, the recurring characteristics of the information collected during the study are synthesized and a fictional character profile is created that encompasses them. In this way, the study can be summarized in a small number of profiles that will be taken into account for the design of the interface.

A profile specification typically includes the following information:

Name and photo (not that the individual actually exists, but giving them a name and a picture helps enrich the profile, and humanizes them more than just referring to them as 'number 6' or something like that).
Personal data (age, occupation, among others).
Brief personal description.