Help readers learn more in blog posts

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Link to your relevant blog posts. This will help your readers learn more about your products, services, or topic areas. Internal links to in-depth, high-quality blog posts have the effect of increasing your brand’s expertise in the industry in the eyes of your readers.

In addition to redirecting users to ivory coast phone number data your website, internal links can also send search engines to crawl and integrate all of these pages. As web crawlers crawl your website, they are able to obtain more information about the content of the website. This affects the promotion of the page in the SERP.

It's easier for Google to crawl and discover new pages
As we mentioned above, each page should ideally be reached within three clicks from the homepage. Make sure that the pages that are to be crawled by the bots are easily discoverable. In short, indexing is a necessary first step to making your website more visible on the SERPs.

Google also evaluates the anchor text of internal links to understand the relevance and context for various search terms. If the anchor text does not match the content on the linked page, Google is unlikely to trust the page or promote it in the SERPs for related keyword phrases. Using appropriate anchor text will help Google better understand the content of the page . This is why it is important to use the keyword in the anchor text when creating links.