When you want to motivate or inspire

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When you motivate potential customers - you encourage them to consider what you offer and imagine how they could benefit from it.

“You”. It may seem simple, but “You” is perhaps the most important word . When you’re trying to convince someone of an idea, concept, product or service, you need to make it about them and how it will honduras phone number data satisfy their needs. A study conducted at a US university revealed that it is just as effective to use the word “you” as to say someone’s name. Mentions of “you” in marketing pose the ultimate question and answer: What will I get out of this?” “What will I be able to do that I couldn’t do before?” “How will this improve my life?”

“Results.” One of the most powerful marketing tools involves the ability to demonstrate results . There are entire industries (such as the diet and exercise industries) that rely on the ability to demonstrate product quality through results. Consumers want to know how what you offer can help them and whether it has helped someone like them.

“Imagine it.” This almost hypnotic word invites your audience to consider what your product or service would look like in their lives. How much smoother would their business run with your accounting software? Would your product help them automate tasks at work and free up more personal time? The moment someone associates your product with saving them time, you’re one giant step closer to closing the deal.