How to determine a PPC campaign budget

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The amount you want to spend on a PPC campaign depends on several factors, such as the size of your business, the industry you're in, and how competitive it is. You'll also want to consider your campaign goals.

You can use three different models to set a budget for a PPC campaign: Budget based on the previous year: The budget is set in a certain proportion to the total sales for the previous year or to guatemala phone number data the average amount collected over the past few years.

Curiosity has been behind the greatest discoveries in science, medicine, and technology. In marketing, curiosity is what makes people search for your business on Google or another search engine, and also convinces them to click on your links or order your products. To arouse curiosity in customers , you should strive to:

Disrupting expectations: Stimulate curiosity by offering a solution that doesn't seem possible. "How to learn English in just 15 minutes a day."

Emphasizing the "information gap": acknowledging what the reader knows, but adding the possibility of acquiring new information or techniques. "You already know XY - but you haven't seen it like this before.