Differentiate your content on social media

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If you have more than one social media account, simply posting the same content on each one is not enough. How do you differentiate the content across all your social media accounts?

Having more than one social media account for germany phone number data your brand can mean reaching more people, but it doesn’t mean you can simply post the same content across all platforms . If you want to grow your audience, it’s important to differentiate your content across your accounts while ensuring that everything feels cohesive and consistent. How do you do that?

Know your audience
Know who your audience is on each platform and start creating a media plan with content that’s specific to each channel . Just because one type of content works well for you on YouTube doesn’t mean it will work equally well on Instagram. Research and understand your audience and the capabilities of each platform, and use that information to inform your social media strategy .

To differentiate your content across social media accounts, keep in mind the word limit. For example, you need to be able to convey the same message in 280 characters on Twitter and 2,200 characters on Instagram. It’s also important to use the right tone for the platform . Instagram is known to have more restrictions than Twitter when it comes to uncensored captions and posts.