5. Add content created by third-party experts and thought leaders

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If this happens to your top performing pages, it can have a significant impact on your online visibility. At this point, you have two options:

You can try to compensate for these losses by actively algeria telegram data publishing new content and setting up targeting for new keywords.
Try to get more out of existing content by updating and updating it.
The latter option takes less time and resources to implement, but it doesn’t affect its effectiveness. A HubSpot study found that updating old blog posts can increase traffic by 106%.

However, rewriting won't always be a quick fix. First, you need to identify which elements of your content may be causing your site to underperform and why. You may need to add more custom content to a high-converting page or highlight aspects that aren't showing up in search results.

Consider what a reader would be interested in learning about a topic that already ranks well, and how you can make this content valuable and unique.

This will not only increase reach, but also improve the quality of the content, encouraging people to return to your site for similar content in the future, which is crucial for the sustainability of your online presence.

Content created by thought leaders is often viewed separately from search engine optimized content. They are different types created by different professionals who rarely collaborate with each other.