What is this thing called PPC advertising anyway?

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Google Ads dominiert: With 37.21% of the global digital advertising market in 2020. (Source: eMarketer) Just like that one friend who is good at every party game, Google Ads reigns supreme, making it the preferred platform for advertisers.
Durchschnittlicher CPC: For Google Ads search ads, the value is $2.69 across all industries. (Source: WordStream) Imagine if every Klicken Sie auf Ihre Website cost as much as your morning coffee – that’s the amount companies pay!
Mobile clicks: Mehr als 65% von Google Ads clicks come from mobile devices. (Source: Google) It is clear as day that we love our smartphones and advertisers want to accompany us on our digital journey.
Umrechnungskurse: Der Durchschnitt für Google Ads-Suchanzeigen beträgt 3.75% in allen Sektoren. ivory coast mobile database (Quelle: WordStream) Out of 100 people who click, almost 4 will probably dive in and buy or sign up . That's exactly what companies are counting on!
What is an example of PPC?

Have you ever wondered how companies magically appear at the top of your Google search when you're looking for, say, a plumber or a new pair of sneakers? Well, that's PPC advertising in action! In short, it's like a shortcut to being seen on the busy streets of the internet. Companies bid on keywords and only pay when someone clicks on their ad, so it's like buying your way to better visibility. Pretty handy, right? Especially if you want to attract the attention of people who are already searching for what you offer.