Generating content value in a traditional medium is possible, and this is evident in the case of the killer mosquito, a content marketing idea carried out in a traditional medium such as billboards or eucoles. This case demonstrates the integration of technology in the market and advertising to find a solution to a real problem.
Due to the Zika disease and other diseases related to this animal in South American countries, in Brazil they invented a warning that would capture and kill hundreds of these small and murderous animals.
The billboard emits a solution composed of lactic acid, which helps emulate human sweat, as well as carbon dioxide, which simulates breathing, so that after attracting mosquitoes inside, they become trapped and die.
The trap has a range of 4 kilometers and so far there were two of these fences in Rio de Janeiro, with honduras mobile database which they hope to create many more, and thus manage to save lives.
These 3 real cases show how content marketing can be used in a different and creative way.
Do you know any other case or example of a brand that has succeeded by using content marketing? I invite you to leave your example in the comments!
See you next time!