What’s changing about Japanese Valentine’s Day?

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chocolate Valentine's Day
Many women are now far from happy about the Valentine’s traditions that have evolved in Japan. They feel pressured into spending huge amounts of money on chocolates for bosses and colleagues, merely to avoid giving offense. Many companies have banned the practice as a result. Women are moving away from giving Giri-Choco and are now more likely to gift themselves Jibun-choco, to gift Tomo-choco to family and friends, or to offer homemade Honmei-choco to their romantic interests.

Japanese men are increasingly ignoring White Day and are gifting on Valentine’s Day instead. Japanese Valentine’s Day will doubtless continue to evolve as attitudes change. The day remains a fiesta of delicious chocolate and that is unlikely to change anytime soon. But there is certainly increasing resistance to the concept of obligation chocolate.

It is easy to see that Valentine’s Day traditions around the world have been inspired and driven by guatemala mobile database commercial interest. What was originally a Christian feast day has provided the perfect opportunity for diverse industries to promote the giving of their products. Valentine’s Day practices in Japan are different to those in the west. But in both regions, people have been encouraged to spend their hard-earned cash on certain gifts. Like Christmas, Valentine’s Day has become a celebration of spending rather than one of love.