Give me a hug: the customer experience

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Without a doubt, a good customer experience adds value to a brand, determines a company's reputation and generates loyalty , a key aspect in a world in which the online supply of goods and services has exponentially expanded the buyer's opportunities to compare, demand and choose.

In an excellent interview published in 'Estrategias de inversión ', two banking experts explain very clearly one of the most fashionable terms in business language and an aspect in which pakistan mobile database companies are investing more resources: customer experience. To obtain a good customer experience, companies must, among other things, involve the entire organization, generate satisfaction surveys, monitor social networks and opinion forums to know at all times what is being said about our brand or service, quickly manage complaints and questions, develop specific loyalty strategies, encourage the existence of brand ambassadors... In short, invest time, personnel and resources consistently and over a long period of time.

But perhaps the most striking thing about the interview is that it cites a study by the Boston Consulting Group that concludes that “62% of buyers acknowledge that family and friends are their main source of information when it comes to purchasing a product or service .The Boston Consulting Group 's discovery is therefore a relief for small companies like ours, which are more like the greengrocer on the corner than the large multinationals that are currently developing large strategic projects to improve their customers' experience.