How to apply experiential marketing to brands?

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Another clear example of the good use of “experience marketing” is done by the well-known red and white soft drink brand. I don’t have to say its name and I’m sure you already know what it is, because apart from doing a great job in generating experience, they also do it from their corporate image. They stopped selling soft drinks to sell happiness, a territory with many paths to explore and which they all travel to reach their audiences with experiences that truly generate happiness.

Happiness ATM
Friendship machine
I could use 10 more examples from the same brand, but these two are enough to understand the concept. france mobile database The most important thing is to find new options to get closer to your audience and generate different experiences.

In a market saturated with brands , products and services, experiential marketing or emotional marketing plays a role in raising awareness for those responsible for the brands.


Use your senses, create experiences that awaken different sensations in your users, make them feel flavors, smells, play with touch and make them look at new things, do it in your next campaign.