Ten questions that will help you understand what inbound marketing is

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The Internet has even transformed the way we converse. Nowadays, you can no longer have a discussion without someone pulling out their mobile phone and checking some detail within seconds. That change has also affected our shopping habits .

We now have much more ability to research before making a decision and it is logical to think that if the way we buy has changed, the way we sell must also change .

The marketing world has had to adapt to this new reality, which is mexico mobile database why new proposals have appeared. For some years now, for example, we are tired of hearing about inbound marketing , but are we clear about what it consists of? Through these 10 questions , we want to guide you so that you can understand once and for all what inbound marketing is and if it can be a useful tool for your brand.

When does the concept arise?
It is a recent term , which began to be used just over a decade ago. However, it can be said that its popularity came later, with the publication in 2009 of the book 'Inbound Marketing: Get Found Using Google, Social Media, and Blogs', by the creators of HubSpot , Brian Halligan and Dharmesh Shah, with a prologue by David Meerman Scott, another of the pioneers of inbound marketing.

The title itself already identifies three of its pillars: Google (SEO and SEM), social networks and content creation for blogs. But there is much more…