Appearance and design: there is strength in simplicity

[suchona.kani.z]

From practice and thanks to coding itself, we know that texts that are aligned in a block are not the right path to success. There is a significant difference between the web and print. What can be easily handled in a newspaper column cannot be done on websites.



bad typographyvs. better typography


Nobody wants a dull website without emotions and the so-called "wow effect", at AITOM we make sure that every website we create attracts the visitor enough to read it, browse through it or buy something. The psychology of colors plays a significant role, it is important that the website is balanced in this regard and not flashy (unless that is the intention). Have you heard that the background color affects the speed of reading on the website? A background other than white causes the user to read 30% slower.

In graphics, the so-called flat design is currently popular, which has caught on more with corporate websites, bloggers or large portals, where the motto "simplicity is strength" applies. At the expense of flat design, the ig database so-called "skeuomorphism", which has ruled here for several years, is slowly disappearing. Even so, you can always find a reasonable way to use all the possibilities and create an attractive website. That's what a web designer is for, who will tailor the website you want.

Tip: When designing a website, consider whether it is necessary to use stock photos , according to a survey, 80% of users automatically ignore them . Provide your own photos to the web designer, people will appreciate it.

Functionality: unusable website, bad website
The worst thing that can happen on a website
is when your e-shop, or anything on the website, cannot be
found or understood by the user. If an e-shop visitor has to
search for items during the ordering process, there is a usability error
in the website and this often leads to the user leaving the website and buying from
a competitor. Graphics and design generally follow their own rules that must be followed. Among the most important
of these are clarity and usability, because unclear graphics
are bad graphics.