Why do green marketing?

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We call it “conversion” when a visitor becomes a student at your institution. For that to happen, there are a few stages that need to be completed within the education funnel.

If this rate is low, it is necessary to carry out a complete analysis of both your institution's website and blog, as they may be putting your users in a difficult position if the strategies adopted run the risk of not being appropriate and clear for you.

The formula is:

This formula varies depending on the chosen objective, but if your institution's conversion happens when ecuador mobile database a user clicks on a CTA to enroll, you can calculate it as follows:

Conversion rate = number of visits to a page / number of visitors who actually performed the desired action.Green marketing encompasses all those marketing actions that seek to reduce environmental impact. It began to gain momentum in the late 80s and early 90s, when environmental problems began to gain more relevance, leading to a change in attitude in society. This became a great opportunity for brands to become those agents of change that the world was calling for.

Today, this trend is stronger than ever. And it is not a fad, on the contrary: brands that do green marketing are anticipating the future.


The last few decades have seen a huge shift in mentality, especially for younger generations, who look for much more in brands than products and services. Green marketing not only helps companies mitigate their environmental impact and reduce costs (as it reduces the consumption of energy and other resources), but it also creates strong relationships with consumers who increasingly value this issue.