Usability Testing Part 3: How to Select Testers

[suchona.kani.z]

Do you know your target group?
You create your website for your customers. Is that true? Do you think it goes without saying? Very often, we encounter the problem with clients that they do not have a defined target group at all or only very superficially. It is impossible to create a user-friendly website for an anonymous user . After all, a teenager, a mother of a small child and a top manager who spends all their free time playing golf behave differently.

Do you have a defined target group? Excellent. Ideally, write your definition down on paper, and you will use this definition to find suitable testers. Don't you have a clear definition of who you want to sell to? Then we need to change that.

Persona as a customer prototype
Have you heard of personas? They’re a great way to get to know fantuan database your target audience. A persona is basically a simple profile of a customer . It includes their age, gender, location, approximate income, interests, and problems. Give your persona a face, too, to help you better understand their needs and perceptions of your product.

The goal is to create a model persona that will help you empathize with your customer. We usually create several personas, depending on the needs of the users. Don't create more than 5, but try to simplify customer segmentation using personas . For example, here are three basic personas for a company that builds wooden houses:

Sample personas

For basic persona creation, it is enough to carefully think about the needs of users. Advanced analysis must be based on the data you have. Google Analytics will tell you who your users are (their age, gender, place of residence). You can run a survey on your website or have market research conducted. You can find an excellent guide on how to proceed on Roman Hřebecký's blog. You can easily create personas yourself. Download our template and try it out!