Unlike B2C companies, B2B business models are geared toward providing products and services to other companies. Here we find manufacturers, revenue-driving services, marketing companies, and more:
Producers : agriculture, livestock
Manufacturers : raw materials, metals, plastics
Specialists : repair and maintenance
Business supplies : cleaning, construction, products
Business software : Sales CRM, Project Management
Services : marketing, design and creativity
Logistics : transport and distribution
These are just some of the sectors that tend to sell B2B products. Many thai phone number of these companies do not have a physical store, but instead work on sales through other means.
B2B Marketing
Companies that sell to other businesses aren't always accessible on the street--there may be a shoe store that also manufactures and has a store, but the majority of their business is generated through a B2B model.
Marketing for a B2B company is done through business relationships. Typically, a representative meets with potential customers to offer products and put a proposal on the table.
As we have said before, this makes B2B sales much longer and more elaborate. In addition, the factors that make a company decide to purchase a product or service can be totally different.
Here are some examples of B2B strategies:
Inbound marketing : with the Internet, one of the most profitable ways to do it in the long term is to do online marketing and position yourself in such a way that people find you. Doing inbound marketing means promoting your website so that it appears in search engines, and then a company interested in your product contacts you.
Email marketing : Email marketing works for both consumers and businesses - in this case, you can capture subscribers and generate interest in your product with a series of emails that provide value and knowledge. The difference here is that your content should be more focused on utility and not entertainment.
SEM campaigns : Pay-per-click campaigns can be used for any industry, but they are especially effective when it comes to positioning a B2B product. As with an investment in billboards, here you will need to see what it costs you to get new prospects, and see if your campaigns are profitable.
Sales teams : Since products for companies are often more elaborate, it is normal to have sales teams dedicated to speaking directly with a company. Your agents will make various types of sales visits to close new business.