Drive sales with embedded offers

robiulhasan · Post by **robiulhasan** » Mon Dec 23, 2024 4:02 am

5.
Similarly, within your welcome series, you should make explicit offers.

Newcomer benefits, one time deals, and exclusive products are all excellent ways to initiate a customer relationship.

Above, Target dynamically inserts offers in their welcome seri cell phone database es. In this case, placing their end of season sale in-line.

Welcome email series examples
1. How Sephora deepens customer loyalty with their welcome email campaign
Sephora is a titan in eCommerce.

As of 2020, Sephora operates 1,970 stores worldwide and has built one of the most effective omnichannel retailing strategies, recently pioneering Instagram's checkout experience.

Despite COVID's effect on brands with large retail footprints, Sephora actually gained market share through "unprecedented success of its online sales...(the) inventiveness and the effectiveness of its omni-channel strategy."

All brands can learn a lot from Sephora. Below, I've gathered their welcome series emails, with some notes below.