How to design a shopping cart that customers won't run away from

[suchona.kani.z]

Mistake #1: The shopping process starts on the product page
The first step starts on the product page. In order for a user to even get to the cart, they must first show interest in the product and click Add to Cart . It's also possible to make mistakes in this step.

The user expects the following specific information on the page : product name, detailed photos, variants (sizes, colors, etc.), availability, information on when you will deliver the goods, price and a conversion button. Without this information, you simply will not make a purchase.

The trend is to make the product page graphically clean and simple. See for yourself where you would rather shop. On you can hardly find the buy button on the left, the page is not clear. On the other hand, the page rojikovokoreni.cz on the right is graphically clean and the spices smell right up to you.

What a product page should not look likeWhat should a product page look like?

Give the user something extra at this step , videos, 360° product photos, catwalks (if you sell fashion) are great, recommend other suitable products that the user might find useful. This trick is called crossell . The value facebook database of the recommended product should not exceed 30% of the original selected product .

Mistake #2: Product Rating
Customers need reassurance that they’ve made the right choice. Especially if you sell expensive items like bicycles or electronics. According to Econsultancy, sales increase by 18% when you include product reviews on your site.

All large e-shops like Amazon or Alza have them, some are better processed, others worse. However, customers pay much more attention to the number than to the rating. For example, if a product has 4 stars and has been rated by 80 people, the reference is much more interesting than a product with 5 stars that has been rated by only 8 people.

Mistake #3: Your buttons are like ghosts
A big problem with e-shops is the so-called ghost button – a button that graphically fits into the design of the page and is not noticeable. Ondřej gave us a trick: Open the product page and look at it from across the room . Do you see the button? That's fine. Don't see it? You have the wrong button.