Akademische Referenzen

sumonasumonakha.t · Post by **sumonasumonakha.t** » Tue Feb 18, 2025 3:21 am

What are the key cultural differences I need to consider when selling to Russian consumers?
Antwort: Do you sell to Russians? Pay attention to how people communicate, what they like, and what their expectations are of customer service. Offer support in their language and tailor your customer service accordingly.

Question 10: What new trends are emerging in the Russian cross-border e-commerce market and how can I chile mobile database stay ahead of the competition?
Antwort: The Russian e-commerce world is a busy place: mobile shopping, social media sales and calls for more environmentally friendly behavior are growing louder. Stay on top of the trends by making your website mobile-friendly, making your marketing social and showing that you care about the planet.

Cross-border e-commerce: entering the Russian market

Kuznetsova, LN, and Makarova, AV (2019). Cross-border e-commerce in Russia: challenges and opportunities for global retailers. International Journal of Retail & Distribution Management, 47(2), 173-187. This study sheds light on the specifics that global retailers need to consider to successfully enter the Russian e-commerce market, highlighting logistics, customs, payment systems, and the need for localized marketing tactics.