How to build a successful email marketing campaign

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Is it essential to consider running an email marketing campaign these days ? It is a question we keep asking ourselves, but the answer is always the same: YES. Why? Because email is with us all the time in our pocket and we can access it quickly and anywhere.

Despite its many advantages, it is true that we are all tired of spam emails arriving in our inbox. But to avoid that, the first thing we have to consider is how we as users would like to receive emails .

Steps to create our email marketing campaign
Below, we are going to give you a series of good germany mobile database practices to develop a good email marketing campaign :

1. Determine which segment you are going to target
It is important to filter your database when sending emails. There is no point in sending mass emails if half of the users are not interested in that content. So the first thing you need to do is know who you want to target in order to segment your email lists.

Avoid getting a bad reputation and focus your strategy on your ideal buyer . You can create a contact list to eliminate those users who, for example, have not opened your last 8 or 10 emails.

2. Send emails one-on-one
Say goodbye to hello@ and noreply . Eliminate these formulas and start sending emails from a personal account. You will see how the opening rate of your emails will increase exponentially.