The new inbound methodology attract interact

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This article updates another one published on this blog in 2017 about the inbound methodology. In this new post you will find updated information on the subject.

Inbound marketing is a methodology that allows you to denmark mobile database attract customers using non-intrusive digital marketing and advertising techniques , such as blogs, newsletters, social networks and SEO techniques and actions. The success of an inbound marketing strategy depends on the combination of all these techniques and their correct design and implementation.

The main purpose of the inbound methodology is to contact users who are at the beginning of the purchasing process . From here, they are accompanied, through the appropriate content for their profile and for each of the phases of the purchasing process, until the final transaction. Subsequently, they are retained . A good strategy based on attracting customers encompasses the entire process from the first contact with the potential customer until they make the purchase and even after that, trying to retain that same customer.

But the main benefit of using inbound marketing strategies is to get more potential customers and increase the percentage of those who become real customers. In other words, the ultimate goal is to achieve more sales of products or services.

The best thing is that you will be creating your own advertising and acquisition channel, without depending on intermediaries such as the classic advertising media that are so expensive and therefore not so profitable. Customers today are looking for something more: differentiation and quality in the products and services of brands.