The most important thing in these cases is to always

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Sometimes it is not necessary to think about complex actions to develop your corporate social responsibility strategy, but rather it is enough to provide collaboration when the environment surrounding the shopping center needs it most .

Joining forces with an environmental organization to reforest a czech republic mobile database natural area that has been burned to the ground, organizing a book drive to get the municipal library up and running after flooding, or promoting a collection when the food bank is running low are some of the situations in which a shopping center can do its bit.

Work hand in hand with the association, institution or organization in charge of organizing the different aid actions to combat each crisis, since it is not enough to just want to join the cause, but you have to know at what point the collaboration can be most effective and valuable.

This is just a brief example of some CSR actions for shopping centres that you can put into practice right now, although as in any field, it is best to draw up a roadmap that guides the strategy to follow, together with professionals with experience in the field.

If you need help, at Bannister Global we have a long history of providing communication and marketing services for shopping centres, which also includes the development of corporate social responsibility actions.