Now you’ve built a loyalty page, time to set up activities that matter to you and your customers. Luckily it’s super easy to customize your loyalty program to reflect your brand values that have helped you carve a niche in the market and attracted so many customers.
Custom rewards/activities – our platform has a good number of rules/activities you turn on by default so customers can earn points and rewards straight away (referenced earlier on in this post). But, to create a loyalty program that represents your brand values and ethos, create your own rules/activities for earning points and rewards. Edgard & Cooper let their customers trade in their points to make a donation to a dog shelter. See more about how Edgard & Cooper have customized their loyalty program here.
Custom rules require integration with LoyaltyLion’s API so will involve development work, so please make sure you have the expertize to support this. We have over 200+ ecommerce agency partners that we can recommend to you as well.
Tiers – gamify your loyalty experience by enabling tiers and make them part of your brand. You can create up to four customizable tiers for your loyalty program with each tier providing bonus points for activities and exclusive rewards that can only be claimed when a customer reaches that tier.
Conditional Tiers – are standard tiers not good enough? Make subscribers and VIP customers feel extra special and turn them into advocates for your store by creating unique tiers just for them. For example, Mirenesse has a VIP tier where to get access to this tier, customers can pay $10 per month to unlock tier-specific benefits and bonuses.
Loyalty-first customization
You have a loyalty program that reflects your brand identity and ethos. Let’s take it up a level and truly make it part of your customer and store experience.
Integrated Loyalty Program – make your loyalty program a natural homeowner database part of your store experience and customer journey. Integrating the program by using our SDK components to make it on-brand and give it it’s own unique URL to be used within your marketing activities.
Embedded Loyalty Panel – Embedding a loyalty panel onto your website makes it a seamless part of your store and delivers a better customer experience.
Check out our Pinterest for more examples of Integrated Loyalty Programs.
This is a whistle stop tour of the different levels you can customize your loyalty program to deliver a unique loyalty experience. Contact one of our loyalty experts today and see the features live in action.
About the author
Thuan Bui
Thuan is a Product Marketing Manager at LoyaltyLion. He has worked for global brands leading and executing product management, product marketing, service marketing and portfolio marketing strategies across both B2B and B2C markets. At LoyaltyLion, Thuan manages our product marketing strategy, to make sure our readers are kept informed and learn to get the best out of our new and existing platform capabilities.