How do customers perceive GDPR?

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This group of data is now called special categories of personal data. This includes information such as your religion, race, health, and so on. This is information that does not identify you as a person, but is important to you and someone could use it against you, typically your religion, health, your political opinions, and so on.

Data subject
A subject is any natural person who provides you with information about themselves. For example, your aforementioned daughter, who entrusts personal and often sensitive information to Facebook.

All protection applies only to individuals . Companies do not have personal data. However, GDPR applies to your employees in all circumstances.

Administrator
The controller is the company to which you share your data. The controller is always responsible for meeting all conditions under the GDPR. And be careful: they are also responsible for the behavior of the processors .

Processor
There is a third party that helps you with your data. For example, the overseas chinese in uk data agency that does your PPC, but also the mailing tool that you use. The processor must respect your security standards, so you should have a contract with them - GDPR considers this a standard.

Stricter conditions apply to sensitive data and children's data. National laws will determine the age at which you need parental consent, the range is 13-16 years. In the Czech Republic, this limit is currently set at 15 years.

How do customers perceive GDPR?
According to research by the British agency Hubspot, 81% of customers think the regulation is good.


Customers are more interested than ever in what happens to their data. 91% want companies to be completely transparent, but only 52% want to see personalized content . Consider conducting a similar survey among your customers. You may find that honesty and simplicity are more important to them than customized discounts.

European customers will especially appreciate transparency

What exactly will change?
If you follow the law, it's not much. A small and medium-sized company can prepare for GDPR in a matter of days . You can find information sources and various manuals online. Corporations have it harder, but they also have an army of lawyers.

What do you need to prepare for?
There's no point in asking if GDPR applies to you - if you've ever issued an invoice, have employees, send a newsletter, have a form on your website, then of course it applies to you. Ask yourself how exactly it applies to you.