Customers will love your website with Michal Novák's wireframes

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What exactly are you responsible for at AITOM?
Simply put, I'm at the very beginning of creating new websites and I also figure out how to improve websites that already work for customers. For example, how to optimize conversion paths in them.

I have been consulting and designing websites for 10 years and I like to compare them to buildings – without a quality foundation, there is no point in building anything. I see myself as an architect. Step by step, I put together all the resources, information from the customer, add my experience and the result is a design for a new website or an improvement to an existing one.

The process of gradually creating a specific structure and appearance of a website from a lot of ideas always entertains me.

What else can excite you at work?
I am happy when a story is managed to be included in the website. Every product overseas chinese in canada data and every service has one, even if it is not visible at first glance. I can see the story even in an online shop with electrical components. I enjoy telling stories about a product or service with a perfectly created UX and structure.

It often happens that the client himself is surprised by how far his presentation has moved thanks to AITOM and that we have shown him a new dimension of reaching the target customer. It happens that with the design of the website there are also changes in the concept of company strategies. This way of working makes a lot of sense to me.

To create top-notch websites, you need to know a lot. How do you keep up with the latest developments in your field?
Our industry is moving forward incredibly fast, and if we want to bring the best solutions to our clients, we have to constantly educate ourselves. I educate myself in the areas of UX, SEO, and other topics such as copywriting, content marketing, testing, and web analytics. Since I work among developers, I also have to keep an eye on how websites are created.