Marketing Automation Pills
How to manage quotes and appointments with marketing automation to integrate physical stores into your marketing strategy?
Often, when we talk about Marketing Automation , we only think about online personalization activities. In reality, its potential goes far beyond that. In fact, thanks to its nature as a CDP and its integration with Artificial Intelligence , it allows you to integrate information obtained from online and offline channels and create cross-channel customer experiences.
Focusing on the furniture sector, among the different functionalities of omnichannel kenya cell phone number list strategies, Blendee offers the management of quotes and appointments at the point of sale .
Mondo Convenienza and Pensare Casa , leading companies in the field of interior design, have chosen to take advantage of these functions, improving online and offline sales performance and building customer loyalty.
Thanks to the ability to collect and normalize data from multiple channels, it is possible to create advanced workflows capable of re-soliciting users in the pre/post appointment phase at the point of sale and in the post-quote phase .
In the specific case of quotes , if the user has the possibility to create his own quote online, Blendee provides the sales staff of the physical store with all the necessary information on the potential customer to successfully conclude the commercial proposal.
Thanks to complex artificial intelligence algorithms, Blendee is able to support store operators by providing them with information on:
The most interesting products for the individual customer
offers dedicated to the segment to which they belong or to the individual customer
promotions to send for later use
products to be displayed based on previous purchases.