How are companies and brands responding and what are the implications for advertising? Let’s find out together.
" Those who stop advertising to save money are like stopping the clock to save time."
This famous phrase by Henry Ford sums up all the value and importance of armenia cell phone number list advertising for companies and brands, even in times of crisis .
Unfortunately, it is precisely in times of crisis that consumer purchasing behaviors change and often, with them, companies' advertising budgets and investments.
From February 2020 to today, this is precisely what we are recording following the spread of the Covid-19 pandemic. According to a survey conducted in March by the World Federation of Advertisers (WFA), no less than 80% of multinationals have chosen to freeze advertising campaigns planned for the second quarter of 2020 , with budgets reduced by 20% to 40%.
And in our country? How did the main players react and what were the repercussions in the world of advertising
?