Marketing Automation Pills
Integration between online and offline channels is certainly the basis of winning marketing strategies, especially in an increasingly omnichannel context.
Often, when we talk about marketing automation, we tend to consider activities aimed at encouraging the user to make a purchase within an e-commerce.
In reality, the potential of marketing automation goes far beyond that and involves conduit cn cell phone number list the offline world as well.
This is the case of drive-to-store strategies and campaigns that exploit the potential of the online world to send communications that push the user to go to the physical store .
SMS, push notifications and emails are some of the channels through which you can reach the customer by offering geolocalized offers in the store closest to him.
Geolocated profiling and segmentation
In the profiling and segmentation phase, the configurable clusters include all those that can be automatically based on the Geo IP of consumers .
All this allows to automatically personalize offers based on the store to which the individual consumer is linked, also generating communications that increase the drive-to-store on the occasion of some offline promotions only .