Marketing Automation
We are able to bring the human factor into e-commerce, making the customer feel as comfortable as when they met a friendly salesperson in the store. Read on to learn how to do something similar online and increase sales.
Today, we are so used to shopping online or in large chain stores that cameroon cell phone number list we may not remember what it was like before.
You bought in a store, where the real plus was the kindness and helpfulness of the seller who encouraged you not only to complete the purchase , but also to come back and talk about it positively to your friends. These few elements summarize the essence of commerce and therefore of marketing. It is clear that what played a fundamental role was the human factor .
In recent years, commerce has resolutely turned to the digital channel and it has not been easy to bring the human factor online. However, it is possible to recreate something similar, focusing on the personalization of the user experience, that is, putting the potential customer at ease, offering him content and products truly designed for him, recommending him as the aforementioned seller would do. What is personalization if not the transfer of the human factor into the cold and analytical world of digital?