Microinfluencers: how and why to work with them

suchona.kani.z · Post by **suchona.kani.z** » Mon Feb 17, 2025 8:07 am

5 things you should know if you're considering working with microinfluencers
microinfluencers

100 + 1 advantage
The potential of microinfluencers is being discovered by both small and large players, so far mainly in B2C sectors. Authenticity is the strongest card. Microinfluencing is proving to be a natural way to reach an audience more reliably than, for example, classic advertising. Accordingly, smart brands are learning to combine both.

An opportunity for both small and large brands
Micro-influencers have small but specific communities of their own that are worth targeting with a specific product. They can offer very good results, for example, even for brands with limited marketing overseas chinese in usa data budgets. Moreover, they are often willing to cooperate in exchange for barter and value this cooperation.

At the same time, large clients are also quickly discovering their power. For some types of products, it is proving to be an effective way to collaborate with several smaller influencers instead of one large one.

Large advertisers are starting to realize that being famous doesn't mean being able to influence purchasing decisions. According to statistics, a smaller influencer who is not a star in the entire internet sky usually has a significantly greater influence on a customer's final decision to order the advertised product. This is because they are often specifically targeted and therefore inspire trust.

Price is not everything
When choosing an influencer, it's not enough to find out their price, number of followers, and field of activity. Investing well means finding out much more.

How does his audience speak about him?
Does the influencer's style fit your brand philosophy?
What business language do they speak?
Do people react to it in posts?
There are dozens of questions that can be answered on the internet.

The result of such searches is a table of recommended microinfluencers, sorted, for example, by likely return on investment.