This has already been happening

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If you want to review a little more on the topic of chatbots, we suggest you read this other note that we recently published and that is called “ Chatbot in Facebook Messenger, a community manager that never rests .” More advertising investment – ​​We have talked in many of our notes about how Facebook’s organic reach has continued to decrease and it is becoming more and more difficult to build a marketing strategy based solely on the organic reach of published content. The latest figures reported in 2010 spoke of reach that can range from 1% to 6%, which is ridiculously low, especially when time, talent and money are invested in developing a good content grid.


This means that if a brand wants to have a hong kong whatsapp number data significant reach and reach its target audience, it must necessarily invest in advertising on Facebook and Instagram and, for that matter, on LinkedIn as well. in previous years and in 2019, but it is expected to increase even more in 2020, so something to expect from these networks is less organic reach and the need to accompany the strategy with an advertising budget. Better results when there is interaction – we can strongly expect that Facebook’s trend for 2020 will be to give greater relevance to content and profiles that show more interaction and meaningful conversations.