On restrictions on the promotion of medical products

[moumitaakter4407]

There is one important thing to note: digital is about big numbers. It is impossible to invest, say, 10,000 hryvnias and expect your sales to increase by 10 million. Because de facto, if we look at all the research, advertising directly affects sales by only 10%. That is, by investing a nominal 1 million hryvnias in an advertising campaign, you can expect an increase in sales by 600,000 hryvnias per unit of time. However, this million will significantly help raise your baseline.

Let's say, if you are already selling at the level bulgaria telegram data of 10 million and invest one million hryvnias in promotion, then your baseline for the next month will not be 10 million, but 11, 12, or even 13 million hryvnias.

Here you need to calculate for each specific brand, but this is also something to keep in mind.

Digital is not something that will give you an exhaust in 30 seconds, it is not a channel in which you can invest little, it is actually a classic media tool in which you need to invest a lot and the expected result will come to you in 6-9 months.

Regularly, if you run the same search there for certain drugs, there are restrictions on the advertising systems for display. Please tell me how you work with this and what actions you generally take if it is an OTC ("over-the-counter") product, which is definitely not prohibited as a category according to the rules, but even for such products you sometimes face the issue of banning it from complaints, blocking advertising cabinets, and so on. How do you work with this? Do you have any recommendations for cases when it is OTC allowed, but there is still a question about blocking? How to deal with this?

I have a medication called Voltaren. The main active ingredient in this medication is diclofenac. Diclofenac, as an active ingredient, has historically been prohibited from promotion on Google.

Every time we launch any new advertising campaign, we need to go through the Whitelist in Google, which requires us to fill out a certain number of forms, provide certificates that this drug is not prohibited for advertising in Ukraine. You must provide confirmation of your landing page if you want to lead to your own site, and also confirm that it is a branded page.

If you want to run an e-commerce business, you must get confirmation from your e-commerce partner that they are okay with it, for example, an online pharmacy that they are okay with the promotion.

Plus, there's another very important thing at this point: Google is very careful to ensure that Rx drugs and OTC drugs are not promoted at the same time.

It is important to consider that the landing page you will be directed to should not contain links to drugs that are prohibited for promotion. I once had a case in the Czech Republic, where cannabis-based drugs were allowed. In fact, in Ukraine it is considered a drug, in the world it is also considered a drug.