Changes in Google's algorithms

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Writing “featured snippets” that appear in position zero of search results is another characteristic of modern SEO. In addition, the use of rich and structured data to provide accurate information to users quickly, easily and without them having to bother clicking on a link is becoming more widespread.

Advances in Artificial Intelligence, on the other usa telegram data hand, are producing changes in the way search engines process information and produce results. The increasing use of GPT Chat, Gemini and Copilot presents challenges in line with the latest algorithm updates, to which SEO is increasingly prepared to respond.

How does SEO work?
Imagine you are in a library and you want to know how to make a chocolate mousse. You tell the librarian and he will go through an index of those volumes classified as “recipe books” and “sweet recipe books” until he finds a series of books that may be useful to you. Then, it will search for them and give them to you so that you can choose the one that best suits your needs.

Well, SEO and search engines work in a similar way. Of course, in this case, it is the librarian who does all the work and, in SEO, one does a lot of work to make the task easier for him.

In order for a page to rank in search results, it must be optimized so that search engines can find it, read its content, and evaluate it. Of course, before that, it must appear in the search engine index. This is achieved by indexing it manually or waiting for the search engine to crawl it automatically.