It offers predefined reports

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This strategy seeks to provide a consistent and seamless user experience, regardless of the channel or platform the customer chooses to interact with a brand or company. Channels can include websites, social media, mobile apps, online chat, email, and physical stores. Their goal is for each customer interaction to be informed and influenced by previous interactions on other channels. For example, a customer might view a product on a retailer’s mobile app, ask questions about that product via online chat, and then purchase it in the physical store. Ideally, this entire experience would be seamless and personalized, with each step informed by data collected in the previous steps.


Universal Analytics : On the one hand, UA handles iraq whatsapp number data data streams in a more segmented manner, which can make it difficult to track the user journey across multiple channels and devices. GA4 (Google Analytics 4): GA4 is designed for the omnichannel world, allowing multiple data streams to be integrated into a single view, making it easier to analyze user experience across different platforms and devices. Example: With GA4 , a business can analyze how its users interact with its website, mobile app, and online advertising in one place. GA4 Image source 3) Data and Reports Universal Analytics : with a fixed structure, which can limit customization and adaptability to specific needs.