Google has introduced the new video action campaigns: This is a new ad format that focuses on generating clicks and conversions on YouTube. The new video action campaigns are the further development of the TrueView for Action campaigns. They enable advertisers to achieve more conversions at a lower cost. From 2022, all existing TrueView for Action campaigns will automatically be converted to video action campaigns. Find out how you can respond to this in this article.
As of September 30, 2021, it will no longer uganda phone number list be possible to create TrueView for Action campaigns in Google Ads, but all existing campaigns will continue to run.
At the beginning of 2022, all TrueView for Action campaigns will be converted to video action campaigns, which will be displayed in all Google advertising networks.
The differences: In-stream ads & Discovery ads
The big innovation in video action campaigns is the ad groups: Google no longer uses standard ad groups, as with TrueView for Action campaigns, but rather responsive ad groups. ads and video discovery ads within one campaign. The standard ad groups, on the other hand, only use in-stream ads.
The new video action campaigns are designed to get as many conversions as possible, so they are presented not only on the YouTube watch page, but also in the YouTube homepage feed and on Google video partners. This improves campaign performance and reaches new customers. Thanks to the Video Discovery campaign, it is now possible to add longer ad titles and an additional line of text - but these are only visible in the YouTube homepage feed.