Keywords and their selection for a successful PPC campaign

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When choosing keywords for your PPC campaign, it is important to consider what keywords your potential clients are using when searching for your services. Thorough keyword research will help you not only find the right keywords, but also determine the competition for each keyword.

There are various tools that can help you choose the right keywords. Google Ads has its own keyword research tool that will show you which keywords are best suited for your campaigns.

Measuring PPC campaign success
Measuring the success of your PPC campaign is important for optimizing and improving your campaign. There are several metrics you should track to assess whether your PPC campaign is successful or not.

One indicator is click-through rate (CTR) , which is the ratio between the number of clicks on your ad and the number of times your ad is displayed. A higher CTR means your ad is relevant and interesting to users.

Another indicator is the cost per acquisition (CPA) , which is the ratio Thailand WhatsApp Number Data between the total cost of a PPC campaign and the number of customers acquired. A lower CPA means that your campaign is effective and efficient.

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SEO
SEO optimization is becoming an increasingly important tool. If you want your website to be visible and attract your target audience, SEO is an essential part of your digital strategy.

What is SEO and why is it important for online marketing?
SEO (Search Engine Optimization) is concerned with improving the visibility of websites in organic search engine results. Results appear based on the search engine's algorithm, which decides which pages are most relevant to a particular query. SEO seeks to improve various aspects of a website so that search engines can easily identify what the page is about and what information it provides.

SEO is very important for B2B online marketing because most people use search engines to find information about products and services. If your website is not optimized for search engines, you could be missing out on many potential customers who could be excited about the solutions you offer. SEO optimization also helps your website improve user experience and reduce bounce rates by improving page loading speed and providing users with relevant information .