Test Implementation

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On the other hand, Qualitative tools show the "Why" of something happening.

They are used to obtain reports that explain why your visitors took certain actions. Why they clicked more on links in a certain part of the page, why certain technologies are converting more, why they went to a certain part of the page, etc.

The main tools used are:

Qualoroo
Mailchimp
SurveyMonkey
Olark
SessionCam
Inspectlet
Clicktale
CrazyEgg
UserTesting.com
FiveSecondsTest
Silverback 2.0
Generating hypotheses on that data
Based on the results of the analysis, the Analyst begins to infer tests through hypotheses. For example:

"It was observed through the number X and through the feedback Y that the buttons with the blue color nurse database received more clicks. From that, we will test blue buttons in our quote requests for a month."

The Analyst will always create this hypothesis with data that is relevant to the execution of the test.


At this stage, the Conversion Optimization Analyst starts making optimizations based on the hypotheses.

Here you start using the testing tools. Among them, we can highlight:

Optimizely
Unbounce
Visual Website Optimizer
Adobe Target
Apps Flyer
Ion
Yozio
It is very common for these optimizations to be implemented by making comparisons between two or more versions of a given element.