Upwork SWOT Analysis - Upwork Business Model

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PeoplePerHour: PeoplePerHour is a platform with 3 million freelancers covering 8,766 skills. PeoplePerHour was launched in 2007 to connect clients with their community of skilled freelancers who can be hired by the hour or by the project, providing flexibility in working and enabling people to fulfill their work dreams. Freelancers can join the platform by filling out an application form, which is reviewed and approved by the moderation team. Successful freelancers can then send proposals to clients’ vacancies.
Upwork SWOT Analysis
Upwork is a product of a merger of two companies. It has a long history of providing opportunities to freelancers and business owners. Below is a detailed SWOT analysis of Upwork:


These are the strong points:

Upwork Strengths
Large Network: Upwork is one of the largest marketplaces for freelance talent. It has over 12 million physician data registered freelancers and over 5 million clients, creating a huge freelance network for its worldwide users. There are over 6 billion jobs posted on the platform by its members in animation, architecture, accounting, art, business development, copywriting, customer support, design and illustration, engineering, electronics, financial management, marketing and other fields.