Sensational experience at Sephora stores

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Uniform brand image
Sephora has built a unified image across all channels. It communicates its brand image consistently and with one voice to promote its business on websites and social media platforms. Sephora beauty studios are available on the Sephora website, where users can sketch their own makeup needs and test makeup with tutorials. Sephora has adopted good marketing and branding strategies to enhance the brand’s global visibility. The company has unique private labels, which helps it stay ahead of the competition.


Sephora stores offer customers a sensational experience. In addition to smooth music, the stores self employed data are designed in the brand’s unique black and silver tones, and the staff is always well-dressed and meets high professional standards. Professional, certified and experienced staff assist customers with makeup applications. The team is well-versed in makeup and always helps customers understand what to do and what not to do to achieve a flawless look.

High customer engagement
Sephora stores are designed with the customer in mind. They are accommodating, allowing customers easy access and comfort to apply their makeup. Sephora offers a handheld color identification device, the ColorIQ, which allows customers to identify their favorite colors or create their unique look. Customers will need basic instructions to use this device. Fragrance testers are also available at Sephora stores.