TrendSetters critical information about how

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They also saw visitors being drawn in by their online blog and case studies, which they regularly promoted to attract new leads. Using LeadFeeder, they eplored which businesses came in from GrowthHackers and who was reading their case studies. It’s here that TrendSetter found new goals. content audit growthhackers They discovered a lot of traffic from GrowthHackers, as well as readers of their case studies, came from outside their ideal industries (and, interestingly enough, outside the U.


S.). When they looked at the pages their ideal clients viewed, they saudi arabia cell phone number list discovered those prospects were much more interested in the blog than case studies. They also tended to visit the site directly or via organic search. Major takeaways from this data analysis What did TrendSetters conclude after conducting this analysis? By adding Leadfeeder data with Analytics, they determined three things: Certain channels drive traffic to the site, but don’t necessarily convert as well.


Their target audience wasn’t engaging with the content they suspected would pull them in: case studies. They should invest more heavily in strategic blog posts with well-placed CTAs. This conclusion gave to attract more of the right clients moving forward. Those strategic insights? They would never have realized if they had only relied on Analytics.