Here are some examples of content for each stage:

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One thing we often do when conducting a content audit is to see where each page in the sales funnel is intended to be (awareness, consideration, purchase, or retention). What we sometimes find is that clients have a disproportionate amount of content aimed at driving purchase, but not enough for awareness, consideration, and retention. This isn’t always the case, especially if they have a blog or resource center. However, the consideration and retention stages are often overlooked. While the buyer’s cycle is going to be different for every product, it’s still important to have content that addresses each stage, no matter how short that stage is.

Retention is also a big deal! It’s more cost-effective and easier to upsell and cross-sell existing customers than to acquire new ones. Your customers are also less price-sensitive because bangladesh number data know your brand is worth it. You definitely want to provide content for this audience as well so they stay engaged with the brand and find new uses for your products. Plus, you already have their contact information, so getting content to them is a lot easier than it could be.


Awareness: Blog posts (explanators, how-tos, etc.), e-books, educational webinars, infographics

Considerations: Product comparisons, case studies, videos

Shopping: product pages, trial offers, demos, coupons

Retention: Blog posts (product applications, success stories, etc.), newsletters, social media content

Mistake #3: Not using compliments to their full potential.
There are so many pages on the interwebs dedicated solely to testimonials. It's annoying. Who trusts a testimonial page over reviews on third-party sites like Yelp,


The form needs to be created elsewhere and introduces some styling and analytical complexity into the workflow.

Sticky shape (always there)

Keeps tracking and designs within an Unbounce project.

CTA fatigue is taking up a lot of page space.