Do your users use adjectives like friend to describe your brand and/or site?

[kexej28769@nongnue]

According to several different studies (like this one , this one , or even this one ), the average bounce rate for a B2B site is around 40-60%. Seeing a homepage with a bounce rate below 20% was definitely a red flag.

This led me to look at some other metrics as well. I compared key metrics between 2015 and 2017, and was absolutely confused by the results:



Looking at organic sessions (overall), we saw a australia number data decrease of approximately 80,000 sessions, or 27.93%.



Looking at organic users (overall) we saw a similar number with a decrease of about 38,000 users, or 25%.

When we looked at page views, however, we saw a much more drastic decline:



For the entire site, we saw a 50% drop in page views, or a drop of about 400,000 page views.

This doesn't make much sense, because if we had those additional 38,000 users, and each user averaged about 2.49 pages per session (looking above), that would only account for, at most, 100,000 more page views. That left 300,000 page views unaccounted for.

This convinced me that there was definitely some kind of tracking issue. The high number of page views and low bounce rate made me suspect that some users were being double-counted.