Header and footer links

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Make sure that the site's page titles, meta descriptions, headings, and copy have been transferred from the old site to the new site without any issues. If you've created a new page, make sure that these are optimized and don't target keywords that are already being targeted by other pages. If you're rebuilding the platform, be aware that the default values of the new platform may be different when new pages are being created. Launching a new site without properly optimized page titles or armenia number data kind of missing copy will have an immediate negative impact on your site's rankings and traffic. Don't forget to review whether any user-generated content (i.e. user reviews, comments) has also been uploaded.

Internal linking overview
Internal links are the backbone of a website. No matter how well-optimized and structured a site's copy is, it won't be enough to succeed unless it's supported by a flawless internal linking scheme. Internal links should be considered throughout the site, including those that:

Main and secondary navigation
Links to physical content
Pagination links
Horizontal links (related articles, similar products, etc.)
Vertical links (e.g. breadcrumb navigation)
Cross-site links (e.g. links to international sites)
Technical check
A series of technical tests should be conducted to ensure that the technical setup of the new site is correct and to avoid major technical glitches once the new site goes live.

Robots.txt file overview
Create a robots.txt file for the new site on a staging environment. This way you can test it for errors or omissions and avoid search engine crawl issues when the new site goes live. A classic mistake in site migration is when the robots.txt file blocks search engine access using the following directive: