A time of year when traditionally in the books of traders we passed from the red ink of losses to the black ink of profits, the period of Black Friday, which is inspired by it, has confirmed itself this year again, for many Italians, the right opportunity to anticipate Christmas shopping , without sacrificing the convenience of receiving everything at home.
According to estimates published by the "B2C eCommerce" Observatory ısrael mobile database of Netcomm and Politecnico di Milano, in fact, the combination of e-commerce and Black Friday was destined to be a winner again for this year 2021 , with an estimated expenditure of around 1.8 billion euros, 21% more than in 2020.
This trend is also confirmed by the forecast data released by Shopify, according to which no less than 86% of Italians planned to make purchases during the long Black Friday weekend , with an average expenditure of €372.
But if we wanted to go into more detail, what were the real trends found on the Italian market precisely in the "hottest" days?
To provide us with interesting data , Blendee's Active Surveillance E-Commerce Observatory focused the analysis on the period between November 26 and 29, 2021.