New marketing opportunities

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Let’s turn now to the wealth of marketing advantages of mCommerce. The first one is the inherent scalability mobile commerce applications offer to businesses. By carefully monitoring and analyzing the traffic in your app, you can increase your mobile app marketing when consumer interest spikes. You can then downscale your activities to optimize your resource use when consumers are less likely to buy your products (for example, during the holiday season).

Here are some other marketing benefits of mobile e-commerce apps:

M-commerce allows reaching your target telegram service saudi arabia audience directly with a mobile app. That way, you can reduce your marketing campaign costs.
If your app is integrated with social media platforms, you can easily encourage users to spread the word about your brand and share your products with their networks.
If your app becomes very popular, you can earn some extra money by placing ads within your app.
All in all, mCommerce will help to reduce your marketing costs and make marketing campaigns more effective thanks to access to detailed customer data (more about that in the next point).





5. Valuable customer data
In a traditional retail setting, a customer will walk into a store, make a purchase, and leave. We have no idea why they made the purchase or chose a specific product. Did they compare their purchases with other options? What factors influenced their choice? Was it the product’s price or unique features?

With mobile commerce, you can get answers to these and more questions. That’s because mobile analytics allow tracking consumer data from the moment of product discovery all the way to purchase. All the while, you can gain valuable knowledge about signals of purchase intent and learn more about the habits and preferences of your target audience.