In a situation where major players like JCB or Komatsu are leaving, the distributor needs to form a new working environment as soon as possible, while the market is almost empty. In doing so, it will have to overcome a number of barriers:
dealers are selective and accustomed to a luxembourg mobile database certain level of service and a set of marketing incentives created by the departed manufacturers;
shortage of free space and rising rental costs for warehouses for storing (including transit) attachments, spare parts, technical fluids and consumables;
end buyers who own equipment from Western manufacturers will have to carry out accelerated depreciation, previously using the services of the secondary market and donors from their own vehicle fleet;
buyers have prejudices about the quality of products from China;
stocks of spare parts and components created by TOP-50 players are unknown when they will be sold out, given parallel imports;
lack of ready-made IT solutions for working with a dealer network. It will be necessary to integrate several systems: trade, warehouse, logistics, analytics, etc.
And dealers are already, at a minimum, waiting:
work through a “single window” format and 24/7 access mode;
flexible interface and personalization in everything: from the catalog and price list to customization of the personal account to the needs of the company;
the ability to contact a personal manager through your personal B2B account;
transparency of bonus and discount systems with a reflection of the status of participation in them;
the ability to view and reserve goods among the actual balances in priority warehouses;
multiple “baskets” to separate orders by customer;
tools for convenient work with complaints and generating returns;
electronic document management, allowing you to issue invoices and sign documents online;
integration with popular business applications (CRM, trading, warehouse, accounting software);
and also security, updatable, no collisions, prompt problem solving, etc.
The distributor has already made a number of important strategic steps, one of which is the creation of a Dealer Personal Account. The next step was its integration with the accounting system and the warehouse management system (WMS).
If you don't know what to do, take a step forward.
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